New online magazine based in Charleston, SC. The Music Initiative as a free, monthly magazine that features embedded content covering the music of major US markets
The Music Initiative, an online monthly music magazine based in South Carolina, will be previewing three monthly editions of its publication in anticipation of the company’s official launch in May—to coincide with the summer concert season.
The Music Initiative takes a unique approach to the traditional music magazine. The Music Initiative focuses on the working musician as well as those already established artists yet to receive mainstream attention. The Music Initiative focuses its efforts on 16 major market cities throughout the United States, including: Atlanta, Austin, Baltimore/DC, Boston, Charleston (SC), Chicago, Denver, Little Rock, Miami, Minneapolis, Nashville, New Orleans, Raleigh/Durham, San Francisco, Santa Fe, and Seattle.
The Music Initiative incorporates a variety of mediums into its publication through the use of embedded links. Each publication includes video and sound, in addition to the traditional text and photography. “We are excited to allow our readers the opportunity to experience music in a unique and multi-sensory way,” commented editor-in-chief Becca Finley.
The Music Initiative operates under four core values: to educate, to inspire, to collaborate, and to share. “We believe in the power of music to change a mood and enhance a moment, facilitate change and link the past with the present. This is our community —seeped in passion, creativity, and cultural awareness,” said Finley. “Our goal at The Music Initiative is to maintain a close relationship with our readers and the music community at large. Essentially, we want our readers to see us as a friend filling them in about music and art.”
The Music Initiative releases on the 15th of each month, with each issue pertaining to a particular theme and music-related charity. The March preview edition features string instruments and music of the mountains. The two available preview issues cover artists including: JJ Grey of Mofro, Mark Bryan, Ed Roland, and Donna the Buffalo. Digital editions of the publication and additional information can be found at http://www.themusicinitiative.com. Interact with them on facebook at http://www.facebook.com/TheMusicInitiative
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