Asheville Music Professionals Presents:
Music Marketing and Publicity Workshop
at The Grey Eagle on Tuesday, August 25th
Free Event! 6-8pm
185 Clingman Ave., Asheville, NC 28801
Join Asheville Music Professionals (AMP) at The Grey Eagle on Tuesday, August 25th for a free workshop on the best practices of marketing for musicians with publicists Crissa Requate and Erin Scholze, author and editor Alli Marshall, as well as non-profit director and events publicist Josh Stack. The workshop goes from 6-8pm and will feature a panel discussion exploring topics ranging from when to hire a publicist, what a publicity campaign consists of, and creative ways to promote your band through social media.
Seyrn performs that evening at 9pm, just after the workshop. Expect a dynamic show featuring layered textures of guitars, ukulele, accordion, bass, violin, banjo and various percussion. The Dallas Observer raves the band displays “beautiful arrangements (both in instrumentation and in vocal harmonies) and an epic “big sky” sound that, at times, seems more fitting washing over dilapidated wooden pews in an old church than the usual torn-up couches, vinyl booths and barstools of area venues.” As a special for AMP attendees, The Grey Eagle is offering a discounted $8 ticket price to the show (reg price $10 ADV / $12 DOS).
Topics covered in the AMP Music Marketing and Publicity Workshop include:
- How to work with media, when to send a press release and what it should entail, best ways to ensure coverage and what NOT to do
- Assembling a music team: What are the first steps and each person’s role? How the team ties in to the whole process of growing a band (ie. management, booking agents, publicists, radio promoters and their relationships to venues promoters, journalists, radio programmers, photographers, etc.)
- When is the right time to hire a publicist?
- What does a publicist do?
- What your publicist needs from you
- What are the press materials band needs for promotion? (ie. professionally written and current bio, high resolution press shots, music videos, tour posters, etc.)
- The cycle of working a record
- The importance of radio promotion
- Cross promoting: when and when not to join forces with another band/nonprofit/business to increase media exposure and draw
- The importance of social media
More about each panelist:
Crissa Requate is CEO and Founder of Mason Jar Media. Based in Asheville, NC, Mason Jar Media provides creative publicity and radio promotions campaigns for festivals, artists, events, and brands. Requate has over 10 years experience as a music publicist and moved to Asheville in 2007 from Brooklyn, NY. Her current client roster includes Bonnaroo, Forecastle, Shaky Knees And Shaky Boots, Brewgrass, Luke Bryan’s Crash My Playa Festival in Mexico and the WayHome Festival in Toronto. Artists on the Mason Jar Media roster include ALO, Perpetual Groove, TAUK, Earphunk, Rising Appalachia, Yo Mama’s Big Fat Booty Band, and The Hip Abduction. www.masonjarmedia.com
Erin Scholze is Founder and Sole-Proprietor of Dreamspider Publicity. She offers services to musicians which include album promotion and national publicity for touring bands as well as festival and event marketing, social networking and consultations about the basics of self-promotion. Her current clients include Donna the Buffalo, Everyone Orchestra, The Duhks, Town Mountain, The Honeycutters, Tellico, Jon Stickley Trio, Suwannee Springfest, Magnolia Fest, and Songlines Americana and AAA Radio Promotion. She’s represented a variety of other acts throughout the years, including many from Asheville. Erin headed up LAAFF as Stage Entertainment and Marketing Director from 2002-2010 and also has planned, promoted, and/ or consulted on a plethora of other music events during her career. www.dreamspider.net
Alli Marshall is the Arts Section Editor at Mountain Xpress. She’s been on staff with the local publication since 2003. Alli grew up in Western New York and moved to North Carolina to attend Warren Wilson College. She’s been published in music and lifestyle magazines such as Our State, Metro Pop, Shuffle and Blurt!; her debut novel is How to Talk to Rockstars. www.alli-marshall.com
Josh Stack is Founder and Executive Director of local nonprofit FATE – Funding America Through Entertainment, which media campaigns to publicize corporate philanthropic activity in conjunction with high profile entertainment events. Stack has worked professionally as a musician, and enjoyed PR success in the corporate, nonprofit, and entertainment industries. Clients that he works with include Widespread Panic, Gov’t Mule, Tedeschi Trucks Band, Bruce Hornsby, Jim James, amongst others. www.supportfate.org
Asheville Music Professionals aims to set the standard for good music business practices while acting as a common voice for the Asheville music industry. AMP offers membership educational workshops, fun events and socials all targeted at advancing local music business. With a focus that extends from touring bands to recording studios, venues to festivals, and gear manufacturers to instrument repair shops, this hard working group of volunteers intends to make a positive impact on the lives of musicians and music lovers like you. The Mission is to provide education, advocacy, connection and collaboration for the people who work and thrive in music in Buncombe County.
Find out more about Asheville Music Professionals and how to get involved at www.AshevilleMusicProfessionals.com