About Dreamspider Publicity

These things just don’t happen by themselves…

Dreamspider Publicity offers an array of music publicity services to a diverse & unique roots music clientele from the mountains to the swamps.

Present clients include Leftover Salmon, Nate Lee, The Drunken Hearts, Chicago Farmer, Bill Scorzari, Suwannee Roots Revival, Songlines Americana and AAA Radio Promotion, and Suwannee Spring Reunion. Past and occasional clients include Donna the Buffalo, Jeff Austin, The Larry Keel Experience, Amanda Anne Platt & The Honeycutters, Balsam Range, Town Mountain, Love Canon, Andy Hall & Roosevelt Collier, Andy Thorn, Danny Barnes, Jon Stickley Trio, Hot Buttered Rum, The Contribution, Ned Luberecki, Reed Foehl, Edward David Anderson, Rudi Ekstein, Roy Schneider & Kim Mayfield, Taylor Martin,  Amy McCarley, Chad Elliott, Sam Lewis, Everyone Orchestra, Dead Winter Carpenters, The Band of Heathens, The New Stew, The Duhks, The Festy Experience, Jam In The Trees, MarchFourth, Tellico, Joseph LeMay, David Gans, I Draw Slow, Acoustic Syndicate, Suwannee Springfest, Magnolia Fest, Jane Kramer, Chris Jones & The Night Drivers, Truth & Salvage Co., Head for the Hills, Pierce Edens, Levi Lowrey, Seth Walker, John Driskell Hopkins & Balsam Range, Red June, Ashleigh Flynn, Brad Paul Media, Shannon Whitworth and Barrett Smith, Peter Rowan with The Mosier Brothers, Larry Keel & Natural Bridge, Dehlia Low, Jonathan Scales Fourchestra, Afromotive, Kellin Watson, Nora Jane Struthers, Floodwood, Runner of the Woods, Johnson’s Crossroad, Moses Atwood, Galen Kipar Project, stephaniesid, Meeting on the Mountain, Music Video Asheville, the Lexington Ave Arts and Fun Festival (LAAFF), Rastafarian Ancient Living Arts and Kulture Festival (RALAK), The All Go West Festival, Shakori Hills Festival, the Asheville Music Jamboree (AMJam), Arts 2 People, The Asheville Mural Project, Asheville Community Choreography, Mountain BizWorks’ Asheville Artist Alliance, amongst others.

Services offered to musicians include album promotion and national publicity for touring bands, as well as regional coverage for local and outside acts, social networking, and the basic of marketing your band.

Publicity focuses outreach to the press, radio, tv and online resources where available. Dreamspider Publicity is available to write or help refine your bio for your event or organization’s press release to send out along with press shots and available music. Dreamspider orchestrates interviews for feature articles and blog posts, on air interviews, studio sessions, ticket giveaways, show mentions, and airplay, as well as arranging for onsite photographers, filming, web-streaming, and audio taping. Dreamspider Publicity is available to consult with bands, arts organizations and events about the basics of self promotion.

Dreamspider Publicity can  help you create and build your social networks. Social media is quickly becoming a main source of information and communication for bands, businesses and all types of people. Social media offers a way to get to know those you work with, play for, advertise to, see around town, and hang out with. There is an art and design to effectively use these tools in communication to build your network. Dreamspider helps with setup, layout, outreach & upkeep of your social networks, and will also provide mentorship on how to create the most effective use of your social media tools.

Dreamspider Publicity also specializes in events promotion and planning. Event services include artist relations, artist acquisition and referrals, stage production and management, hospitality, administration, pre-event planning, event infrastructure consultation, greening consultation and more.

Here’s a fun and informative podcast interview with Dreamspider Publicity‘s owner, Erin Scholze. In this podcast interview, SoConvo asks some great questions that will allow you to get to know what she does more in depth. Being a musician without the proper publicity can be a challenge. Erin discusses how she walks each of her clients through a custom evaluation and steps to make their campaign successful.

Erin Scholze, owner of Dreamspider Publicity, has long been one of the greatest supporters of the National Festival and Asheville music scenes. Her love of celebration has manifested itself through the work she has done for the community at large for musical clients and events. Based in Asheville, NC, her company raises international awareness of the diverse national, regional, and local talent that she represents. Dreamspider Publicity offers services to musicians which include album promotion, national publicity for touring bands, regional coverage for local and outside acts, and social networking. She also has experience at consulting with festivals and musicians about the basics of self-promotion and growing a band. She is a member of the Americana Music Association and the International Bluegrass Music Association.

Testimonials:

“Erin and Dreamspider are the epitome of professionalism. She is rooted in a deep understanding of the artists and music she represents. Erin has an affinity for being one step ahead of the curve, constantly striving to make things better for the music community and specifically her artist roster. She is a genius with words and weaves a tapestry of emotion and truth that is unparalleled by many that do the work she does in the music community. I find her incredible to work with and look forward to collaborating with her at every turn. Keep your eyes on her as the sky’s the limit and the only constraint is the boundaries that are imposed upon her externally, boundaries that she constantly stretches and conforms to fit a paradigm unimagined before her head and hands took on the work of creating something special.” —Steve Johnson, Event Producer/Artist Relations Manager, Wilkesboro, NC

“I have worked with a lot of publicists, Erin is one of the hardest workers I have encountered, not only that she gets results and one nice gal!” —Leslie Rouffe, Songlines

“In the music business a band can’t make it without a team to help push them in the right direction. Erin Scholze of Dreamspider publicity has been our longest running team member thus far. Town Mountain and Erin have been working together for close to 5 years now and from day one it has been a great fit.  Not only does she believe in what we do but she genuinely wants to see the band progress in positive motion. It’s common to hear people tell you what you want to hear but not as common to have those statements backed up by actual results. She is tied into the bluegrass scene, the jam band scene, the Americana scene and many more. This certainly helps get you press coverage and radio play in all sorts of markets. What has Town Mountain really gained from working with her? Exposure. I say it all the time when I talk about Erin, ‘she is one of our biggest assets!’ —Jesse Langlais, Town Mountain

“Working with Erin Scholze has been a great experience all around… she is always thinking about her clients, and she never really stops being a publicist even when she’s “off the clock.” On top of that, she is a genuine music lover and the business needs more people like her!” —Amanda Anne Platt, The Honeycutters

“Erin is one of those people who is instantly likable, with a warm bearing… What also stands out is her love of her clients’ music. I have dealt with many publicists during my years as a critic and many times they seem to simply be going through the motions. Erin, by contrast, is genuinely enthusiastic about her work… I would soon find that Erin’s enthusiasm is also a reflection of her belief that music is not simply entertainment but a source of social cohesion and an antidote, if only temporary, to life’s endless trials and tribulations.“ — Dave Shiflett, Alive without Permission, critic for Bloomberg News and a contributor to The Wall Street Journal & The Washington Post

“Publicists play a very important role as part of the overall team with artists, agents, managers and others. Goals and strategies are developed collaboratively, and then team members need to maintain constant communication to achieve those goals and stay on the same path…’I have personal relationships with all of my clients, and we talk often,’ says Scholze. ‘I often talk with the booking agent to get a clear itinerary of shows. I work with management and the label or band rep to organize album release details. Sharing updates among the team and reworking the bio are very important to keep things fresh.’ — Joe Ross, Bluegrass Unlimited, taken from an article entitled “Great Music, Great People, Great Events: Publicity Pulls Them Together”

“When Erin is on a project or station visit, I know that all I’s are dotted and T’s are crossed, at least three times.” —John McGue, WNKU, Cincinnati/Dayton/Huntington

“As a radio programmer and a musician who works with many many people, Erin Scholze is one of the good ones.  She works tirelessly for her clients, and knows how to make things happen for them.” —Wildman Steve, Owner/Program Director, WildmanSteve Radio

“Gotta love Dreamspider! Erin is smart, energetic, thorough, and full of genuine enthusiasm for the music and the music-makers.” —David Gans, musician, author, and radio producer

“In a world where getting things done often takes a half-dozen follow-up emails and phone calls, Erin is a standout. She’s always on the ball and sends whatever you need, exactly when you need it. She knows her stuff and she’s awesome to work with … I wish all publicists were like her!” —Rebecca Sulock, A and E Editor, Asheville’s Mountain Xpress

“I’m happy whenever I see the name Erin Scholze pop into my inbox, because I know that I’ll find quality when I open the e-mail. Her company, Dreamspider Publicity, represents outstanding performers such as Larry Keel & Natural Bridge, Donna the Buffalo, Galen Kipar Project and Dehlia Low — all of whom perform in my coverage area. She is always on top of their dates in my region, and she gives me exactly what I need to get started on writing about them. Whether I’m planning a blurb or a full-on article, she helps with enthusiasm. Her clients are lucky to have her, and I’m lucky that she’s one of my sources.”–Tad Dickens, Music Reporter, The Roanoke Times

“Working with Dreamspider has been wonderful for our band. Erin is exceptionally hard working and well-connected. She is often at festivals, music conferences, or out on the scene meeting new people and networking. She’s proactive and great with follow up and relationship-building. We frequently get compliments from promoters and venue owners when we arrive at gigs about the hard work we put into publicity and promotion in advance– that’s all Erin, the radio, the newspaper articles, phone interviews, and studio spots, she does it all. She’s worth every penny! “ —Stacy Claude, Dehlia Low

“It’s a DREAM to work with Erin-  she’s utterly gung-ho, ready to get the word out on whatever project she takes on..  totally organized, always accessible and in communication with her client, going above and beyond to get the job done” —Larry and Jenny Keel, 2011

“Big time publicist for bluegrass/americana acts” –as listed in No Depression’s 2011 Roots Music Twitterati 140

“@Dreamspiderweb – Erin Scholze is an indie music publicist with a specialty in roots music representing many artists from the cultural hearth of Asheville, North Carolina.  With a firm grasp on the absolute necessity of PR and marketing, Erin’s tagline is, ‘These things just don’t happen by themselves…’ Just keep repeating that phrase, because without PR and marketing, there is no market!” —Janet Hansen, Scout66.com, “A Tip of The Tiara to Influential Women In Music 2012”

Mention in “Behind the Music,” an article about the Asheville, NC Music Scene, Jan 2011; —VERVE Magazine

Services are listed on dreamspider.net.

Photo by Lissy Whelan with Bright Life Photography

Dreamspider is located in the heart of the Blue Ridge Mountains in Asheville, North Carolina.

Erin Scholze is a member of the Americana Music Association and the International Bluegrass Music Association