Future of Asheville Music and HATCH Festival present The 4th Annual MUSIC VIDEO ASHEVILLE at The Fine Arts Theater on Wednesday, April 13th

MUSIC VIDEO ASHEVILLE 2011

A Showcase to Highlight the Pairing of Asheville Musicians & Filmmakers

Presented by the Future of Asheville Music and HATCH Festival

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Submission Deadline: Wednesday, March 25th 2011

$10 Submission Fee

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Screening: Wednesday, April 13th, 2011
$6, 7pm Networking Party, 8-10pm Screening

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Fine Arts Theater

36 Biltmore Avenue
Asheville, NC 28801
(828) 232-1536

foam@futureofashevillemusic.com
www.musicvideoasheville.com
www.fineartstheatre.com

Asheville, NC –  The Future of Asheville Music and HATCH Present the 4th annual MUSIC VIDEO ASHEVILLE to showcase the pairing of Asheville musicians and filmmakers. We are thrilled to announce this year’s Music Video Asheville is presented by Hatch and sponsored by Music Allies, Creative Allies, Echo Mountain Recording, and fiscal sponsor The Media Arts Project. The MVA screening is open to the public and takes place on Wednesday, April 13th, 2010 at the Fine Arts Theatre in downtown Asheville starting at 7pm. Tickets are available after April 1st for $6 each at the Fine Arts Theater, Mamacitas, Static Age, Harvest Records, and Orbitz DVD. The submission deadline is March 25th. Please visit www.musicvideoasheville.com for more information on the event and how to submit.

The MVA mission is to increase the awareness and appreciation of Asheville musicians and filmmakers/ videographers by showcasing their collaborative works in a public event. All Buncombe County residents who are musical artists and filmmakers are welcome to submit up to three videos or films showcasing their act’s live footage, conceptual music video, experimental/ animation or documentary style music films.

Music Video Asheville will host an awards ceremony at the end of the screening for the Audience Choice Awards as well as the MVA Juried selections. Prizes this year include a $500 cash prize donated by Music Allies, a cash prize from the ticket sales, and a free day of recording at Echo Mountain’s full service, analog and digital recording studio valid June-July 2011.

Music Video Asheville happens on the eve of Hatch which takes place April 14-17th. Hatch is a biannual four-day experience that energizes creative professionals and thought leaders who are serious about transforming their ideas and talents into bold action, while inspiring others to do the same. While HATCH invites the mentors and groundbreaking artists, anyone with a creative spirit can participate. Tens of thousands have attended previous HATCH events, and with hundreds of thousands visiting our website.

Musicians, fans and those interested in the music business can attend music panels and workshops during Hatch. This year, the theme for Hatch Music is called “Remix Everything”. Panels and workshops will discuss how everything is changing for music fans, musicians and the music business. Visit their website at www.HatchExperience.com.

Music Video Asheville is an independently organized event by members of The Future of Asheville Music (FoAM). Partners of MVA include Sound Mind Media and Dreamspider Publicity. Find out more about FoAM and Music Video Asheville at www.musicvideoasheville.com You can also check out playlists and winners from previous Music Video Asheville Events at the MVA YouTube channel www.youtube.com/musicvideoavl.

A Word About Music Video Asheville Sponsors:

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What is FoAM?

FoAM, Future of Asheville Music, began in December 2006 as an initial gathering of about 70 local Buncombe County musicians at the Asheville Area Arts Council. The goal was to start a networking/professional development group of musicians to support Asheville music. From that meeting came a number of ideas from marketing Asheville as the national music city that it is to generating more support for individual musicians at local venues, to providing opportunities for musicians to network. Developed by the FoAM Core, a play on the traditional steering committee, the FoAM mission is to promote and support Asheville area-based musicians through advocacy, networking, and education. Music Video Asheville is one way FoAM meets that mission. Please email foam@futureofashevillemusic.com for more info.

About Music Allies:

Music Allies consults some of the biggest names in music and provides them with an outsourced marketing team. Our company leverages strong relationships with websites, radio stations, publications and brands to market music, events and products. Music Allies clients include Jack Johnson, Ani DiFranco, the Bonnaroo Music and Arts Festival, Justin Timberlake’s new record label Tennman Records, Outside Lands Festival, the Concerts for the Coasts, G Love, the Hangout Music Festival, Camp Bisco, Moogfest, Aimee Mann, Joanne Osborne and many many more.

Music specializes in strategy, publicity, online partnerships, radio marketing and most recently, in the development of custom apps that increase fan interaction and loyalty across social networks. Music Allies levels the playing field for independents by providing them access to opportunities traditionally reserved for major labels and large corporations.

Last year, Music Allies launched http://www.creativeallies.con, an online community of over 12,000 art students, designers, and illustrators. Creative Allies gives everyone a chance to enter design contests for bands, films, television shows, and festivals.Creative Allies partners include Fox Studios, Universal Music, Sony Music, EMI, and Warner Brothers. Musicians who use Creative Allies include Jack Johnson, Lollapooza, M.I.A., OK Go, the Passion Pit and the Indigo Girls.

Music Allies and Creative Allies are headquartered in downtown Asheville, NC. Find out more at www.musicallies.com and www.creativeallies.com.

About The Media Arts Project:

Driven by the belief that media arts are integral to the vibrant cultural and economic life of the region, the Media Arts Project (MAP) cultivates innovative arts & technology in western North Carolina. Since 2003, the MAP has provided ways for media artists to connect with resources, professional opportunities, and one another through events, grant programs, fiscal sponsorships and its dynamic portfolio and networking site. Find out more at www.themap.org.

About Echo Mountain Recording:

Located in downtown Asheville, Echo Mountain blends vintage and state of the art equipment to create the optimum studio experience. Their two rooms have an impressive mic and outboard gear selection to compliment the Neve 8068 and the API 3288 consoles. Echo Mountain’s recording clients include The Avett Brothers, The Band of Horses, Dierks Bently, Flogging Molly, Steve Martin and the Steep Canyon Rangers, Secret Agent 23 Skiddoo, and Toubab Krewe. Find out more at www.echomountain.net.

Some fine folks at MVA 2010. Photo by JJ Jackson.

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