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AMP_PRMeeting_8_2015Asheville Music Professionals Presents:
Music Marketing and Publicity Workshop

at The Grey Eagle on Tuesday, August 25th
Free Event! 6-8pm
185 Clingman Ave., Asheville, NC 28801
www.TheGreyEagle.com

RSVP on Facebook
Find out more at
www.AshevilleMusicProfessionals.com

Join Asheville Music Professionals (AMP) at The Grey Eagle on Tuesday, August 25th for a free workshop on the best practices of marketing for musicians with publicists Crissa Requate and Erin Scholze, author and editor Alli Marshall, as well as non-profit director and events publicist Josh Stack. The workshop goes from 6-8pm and will feature a panel discussion exploring topics ranging from when to hire a publicist, what a publicity campaign consists of, and creative ways to promote your band through social media.

Seyrn performs that evening at 9pm, just after the workshop. Expect a dynamic show featuring layered textures of guitars, ukulele, accordion, bass, violin, banjo and various percussion. The Dallas Observer raves the band displays “beautiful arrangements (both in instrumentation and in vocal harmonies) and an epic “big sky” sound that, at times, seems more fitting washing over dilapidated wooden pews in an old church than the usual torn-up couches, vinyl booths and barstools of area venues.” As a special for AMP attendees, The Grey Eagle is offering a discounted $8 ticket price to the show (reg price $10 ADV / $12 DOS).

Topics covered in the AMP Music Marketing and Publicity Workshop include:

  • How to work with media, when to send a press release and what it should entail, best ways to ensure coverage and what NOT to do
  • Assembling a music team: What are the first steps and each person’s role? How the team ties in to the whole process of growing a band (ie. management, booking agents, publicists, radio promoters and their relationships to venues promoters, journalists, radio programmers, photographers, etc.)
  • When is the right time to hire a publicist?
  • What does a publicist do?
  • What your publicist needs from you
  • What are the press materials band needs for promotion? (ie. professionally written and current bio, high resolution press shots, music videos, tour posters, etc.)
  • The cycle of working a record
  • The importance of radio promotion
  • Cross promoting: when and when not to join forces with another band/nonprofit/business to increase media exposure and draw
  • The importance of social media

More about each panelist:

masonjarmedia-logoCrissa Requate is CEO and Founder of Mason Jar Media. Based in Asheville, NC, Mason Jar Media provides creative publicity and radio promotions campaigns for festivals, artists, events, and brands. Requate has over 10 years experience as a music publicist and moved to Asheville in 2007 from Brooklyn, NY. Her current client roster includes Bonnaroo, Forecastle, Shaky Knees And Shaky Boots, Brewgrass, Luke Bryan’s Crash My Playa Festival in Mexico and the WayHome Festival in Toronto. Artists on the Mason Jar Media roster include ALO, Perpetual Groove, TAUK, Earphunk, Rising Appalachia, Yo Mama’s Big Fat Booty Band, and The Hip Abduction. www.masonjarmedia.com

Dreamspider_pub_logo_rgbErin Scholze is Founder and Sole-Proprietor of Dreamspider Publicity. She offers services to musicians which include album promotion and national publicity for touring bands as well as festival and event marketing, social networking and consultations about the basics of self-promotion. Her current clients include Donna the Buffalo, Everyone Orchestra, The Duhks, Town Mountain, The Honeycutters, Tellico, Jon Stickley Trio, Suwannee Springfest, Magnolia Fest, and Songlines Americana and AAA Radio Promotion. She’s represented a variety of other acts throughout the years, including many from Asheville. Erin headed up LAAFF as Stage Entertainment and Marketing Director from 2002-2010 and also has planned, promoted, and/ or consulted on a plethora of other music events during her career. www.dreamspider.net

rockstars frontAlli Marshall is the Arts Section Editor at Mountain Xpress. She’s been on staff with the local publication since 2003. Alli grew up in Western New York and moved to North Carolina to attend Warren Wilson College. She’s been published in music and lifestyle magazines such as Our State, Metro Pop, Shuffle and Blurt!; her debut novel is How to Talk to Rockstars. www.alli-marshall.com

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supportfateJosh Stack is Founder and Executive Director of local nonprofit FATE – Funding America Through Entertainment, which media campaigns to publicize corporate philanthropic activity in conjunction with high profile entertainment events. Stack has worked professionally as a musician, and enjoyed PR success in the corporate, nonprofit, and entertainment industries. Clients that he works with include Widespread Panic, Gov’t Mule, Tedeschi Trucks Band, Bruce Hornsby, Jim James, amongst others. www.supportfate.org

1506769_281022212106422_8110020515083775748_nAsheville Music Professionals aims to set the standard for good music business practices while acting as a common voice for the Asheville music industry. AMP offers membership educational workshops, fun events and socials all targeted at advancing local music business. With a focus that extends from touring bands to recording studios, venues to festivals, and gear manufacturers to instrument repair shops, this hard working group of volunteers intends to make a positive impact on the lives of musicians and music lovers like you. The Mission is to provide education, advocacy, connection and collaboration for the people who work and thrive in music in Buncombe County.

Find out more about Asheville Music Professionals and how to get involved at www.AshevilleMusicProfessionals.com

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Asheville-based Writer Alli Marshall Releases Debut Novel ‘How to Talk To Rockstars’  Through Logosophia Books in June 2015

Launches Indiegogo Campaign to Help Fund an East Coast Author Tour
www.indiegogo.com/projects/how-to-talk-to-rockstars-book-launch-and-tour

How to Talk to Rockstars’ cover artwork is by Joshua Spiceland, the design is by Susan Yost.

How to Talk to Rockstars’ cover artwork is by Joshua Spiceland, the design is by Susan Yost.

ASHEVILLE, NC — Music is a universal language. But sometimes it needs an interpreter. That’s the idea behind How to Talk to Rockstars, a novel about love, loneliness and rock ‘n’ roll. The debut of Alli Marshall, an Asheville-based author, journalist and editor, it’s available in the spring of 2015 from Logosophia Books.  In the words of author Charles Frazier (Cold Mountain, Nightwoods), “This bright, fleet novel is a true delight—an engaging, perceptive, precisely observed and slyly funny meditation on fame and love, in particular the love of music.”

Alli has written for the Mountain Xpress, an altweekly in Asheville, NC, since 2001 and has filled the role of the Arts & Entertainment editor since 2013. How to Talk to Rockstars is based in part on her 14-or-so years spent interviewing artists of all genres, but especially touring musicians.

The novel — think Almost Famous meets The History of Love — follows wallflower-turned-journalist Bryn Thompson. She has a dream job: she interviews rock stars. Bryn’s professionalism keeps her on track, but also emotionally removed from the gritty world of backstage, bars and drugs that she writes about. That is, until she meets musician Jude Archer, whose songs haunt her. As an unlikely friendship grows out of Bryn’s obsession with Jude’s album, Bryn begins to rethink all of the carefully-contrived rules that until now have helped her maintain a professional distance.

Musician and artist, Joseph Arthur calls the book, “A very interesting take on the world of rock ’n’ roll. An unheard perspective.”

The launch party for How to Talk to Rockstars takes place at Malaprop’s Bookstore/Cafe, 55 Haywood St., Asheville, N.C., on Friday, May 15. Festivities begin at 7pm with treats, a reading, a Q&A session, and live music by singer-songwriter Vickie Burrick of Warm the Bell. The event is free and open to the public.

Writing a novel takes time, time, time, patience, determination and at least a little bit of insanity. It takes months — possibly years — of missed parties, late nights and early mornings. It takes many hours in front of a computer screen, and a stronger eyeglasses prescription. Now that How to Talk to Rockstars exists on the page, it’s time to get it into bookstores and (more importantly) into the hands of readers. This takes money, so Alli launched an Indiegogo Campaign. The funds raised will go to a creatively sourced publicity campaign including print media, radio, blogs, podcasts and TV. The other part of the publicity campaign is author events such as readings and further book signings, talks, appearances at book clubs and festivals (both literary and music-oriented), as well as libraries, schools, and heck, maybe street corners!

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More about the Author
Alli Marshall photo credit Carrie Eidson
Alli Marshall grew up in Western New York and has called the mountains of North Carolina home for more than 20 years. She’s a Warren Wilson College graduate and completed her MFA in creative writing at Goddard College. She’s been named the best arts reporter in Western North Carolina in the annual Best of WNC reader’s poll, 2011-2014. She received awards in editorial reporting from the North Carolina Press Association in 2005 and 2014, and from the International Festivals & Events Association in 2004. She also took home top honors in the Cupcakes for the Cure bake-off (local ingredient category) — but that’s another story. And though Alli doesn’t like to brag or anything, over the course of her career she’s interviewed Yoko Ono, Cyndi Lauper, Chris Robinson (The Black Crowes), Aimee Mann, Dan Auerbach (The Black Keys), Britt Daniel (Spoon), Michael Franti, Neko Case, Daniel Lanois, Ziggy Marley, Peter Murphy, Grace Potter, Jamie Lidell, Kishi Bashi and many, many others.

For more information, please visit: www.alli-marshall.com and http://www.logosophiabooks.com.

Stay up-to-date with news from Alli at www.facebook.com/allimarshallauthor, www.twitter.com/alli_marshall and www.instagram.com/alli_marshall.

Read more of her feature articles at www.mountainx.com/author/amarshall.

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