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TM benefit poster 6 LO RES
4th Annual Holiday Town Mountain Benefit
with The Larry Keel Experience on
Saturday, December 19th
at Isis Restaurant and Music Hall

An annual event that helps provide much needed hunger relief for 1 in 6  of our WNC neighbors, with partial proceeds going to MANNA FoodBank

Town Mountain hosts their 4th Annual Holiday Benefit on Saturday, December 19, 2015 at Isis Music Hall and will be joined by The Larry Keel Experience for the occasion! Tickets for the concert are on sale now and the event typically sells out, so get your tickets early. Doors at 8pm, show at 9pm, $20. 743 Haywood Road, Asheville, NC 28806. More info at www.isisasheville.com

Starting in 2012, local bluegrass ambassadors, Town Mountain, decided they wanted to initiate an annual holiday concert to help fight local hunger. Each year since, they have teamed up with another band and host Isis Restaurant and Music Hall to throw a holiday party featuring some of the best local and regional pickers rotating on stage throughout the evening. In sum total, the Holiday Benefit Concert has raised $7,500 enough money to provide food for 22,500 meals through MANNA FoodBank.

manna-foodbankThe WNC music community has always been a strong support system for our work at MANNA FoodBank, whether it is through supporting our special events, our mission, or by raising money to end hunger in Western North Carolina. Over the past three years, this event has helped us provide the food for over 19,500 meals!” MANNA FoodBank says, “When our community works together – a business providing the space for an event, musicians providing entertainment and a reason for gathering, and the people buying tickets to support it – we can accomplish so much. Thank you to every individual who makes this possible. With your help, we can end hunger in WNC.”

Town Mountain’s banjo player and founding member Jesse Langlais decided that he wanted to make this an annual event because of the band’s ties to the area and their desire to give back to the place that has helped launch their music careers. In addition to providing the space free of charge as host of the event, Isis Music Hall has also waived many production costs and been generous enough to donate both in kind and cash contributors to the event each year in order to facilitate the event’s success.

“The need to provide a hot meal and shelter to those in need is ever present. Not only is it something we need to be aware of 365 days a year, it’s something that always stands out around the holiday season,” says Langlais. “This year, partial proceeds will be going to MANNA FoodBank, who work to help 1 in 6 people facing food insecurity in Western North Carolina.”

“We are honored to be part of this annual funding raising event that brings together musicians and community to provide for those that are less fortunate.” Isis’s owner Scott Woody says, “We deeply appreciate the efforts of FATE (Josh Stack) and MANNA for all that they do.”

town_mountain_7.15-355Town Mountain will have some new tunes to ring in the season! They recorded an impromptu set of two of their favorite songs from the Grateful Dead’s catalog, “Mississippi Half-Step Uptown Toodeloo” and “Big River” at the widely acclaimed Echo Mountain Recording Studios in their hometown of Asheville, NC. The disc is called The Dead Session and comes out on November 13th. This is the Grateful Dead done in Town Mountain’s hard drivin’ style filled with a honky tonk edge and barroom swagger. They will put out their next studio album, produced and engineered by GRAMMY winner Dirk Powell, in 2016. Town Mountain is Robert Greer on vocals and guitar, Jesse Langlais on banjo and vocals, Bobby Britt on fiddle, Phil Barker on mandolin and vocals, and Adam Chaffins on bass.

The-Larry-Keel-ExperienceThe Larry Keel Experience will also be playing some new tunes for the celebration from their upcoming album due out in 2016. Larry Keel, widely known as a guitar legend and master fisherman, is an innovative and original acoustic flatpicking guitarist that had broken ground in the genre. Always offering an exhilarating performance, The Larry Keel Experience features Will Lee on soulful, blues-grass 5 string banjo, penetrating vocals, along with exceptional songwriting contributions, and Jenny Keel on upright bass with her impeccable timing along with solid and imaginative bass lines and vocal harmonies.

For more info please visit www.isisasheville.com, www.TownMountain.net, and www.larrykeel.com. For more about MANNA FoodBank please visit  www.mannafoodbank.org .

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AMP_PRMeeting_8_2015Asheville Music Professionals Presents:
Music Marketing and Publicity Workshop

at The Grey Eagle on Tuesday, August 25th
Free Event! 6-8pm
185 Clingman Ave., Asheville, NC 28801
www.TheGreyEagle.com

RSVP on Facebook
Find out more at
www.AshevilleMusicProfessionals.com

Join Asheville Music Professionals (AMP) at The Grey Eagle on Tuesday, August 25th for a free workshop on the best practices of marketing for musicians with publicists Crissa Requate and Erin Scholze, author and editor Alli Marshall, as well as non-profit director and events publicist Josh Stack. The workshop goes from 6-8pm and will feature a panel discussion exploring topics ranging from when to hire a publicist, what a publicity campaign consists of, and creative ways to promote your band through social media.

Seyrn performs that evening at 9pm, just after the workshop. Expect a dynamic show featuring layered textures of guitars, ukulele, accordion, bass, violin, banjo and various percussion. The Dallas Observer raves the band displays “beautiful arrangements (both in instrumentation and in vocal harmonies) and an epic “big sky” sound that, at times, seems more fitting washing over dilapidated wooden pews in an old church than the usual torn-up couches, vinyl booths and barstools of area venues.” As a special for AMP attendees, The Grey Eagle is offering a discounted $8 ticket price to the show (reg price $10 ADV / $12 DOS).

Topics covered in the AMP Music Marketing and Publicity Workshop include:

  • How to work with media, when to send a press release and what it should entail, best ways to ensure coverage and what NOT to do
  • Assembling a music team: What are the first steps and each person’s role? How the team ties in to the whole process of growing a band (ie. management, booking agents, publicists, radio promoters and their relationships to venues promoters, journalists, radio programmers, photographers, etc.)
  • When is the right time to hire a publicist?
  • What does a publicist do?
  • What your publicist needs from you
  • What are the press materials band needs for promotion? (ie. professionally written and current bio, high resolution press shots, music videos, tour posters, etc.)
  • The cycle of working a record
  • The importance of radio promotion
  • Cross promoting: when and when not to join forces with another band/nonprofit/business to increase media exposure and draw
  • The importance of social media

More about each panelist:

masonjarmedia-logoCrissa Requate is CEO and Founder of Mason Jar Media. Based in Asheville, NC, Mason Jar Media provides creative publicity and radio promotions campaigns for festivals, artists, events, and brands. Requate has over 10 years experience as a music publicist and moved to Asheville in 2007 from Brooklyn, NY. Her current client roster includes Bonnaroo, Forecastle, Shaky Knees And Shaky Boots, Brewgrass, Luke Bryan’s Crash My Playa Festival in Mexico and the WayHome Festival in Toronto. Artists on the Mason Jar Media roster include ALO, Perpetual Groove, TAUK, Earphunk, Rising Appalachia, Yo Mama’s Big Fat Booty Band, and The Hip Abduction. www.masonjarmedia.com

Dreamspider_pub_logo_rgbErin Scholze is Founder and Sole-Proprietor of Dreamspider Publicity. She offers services to musicians which include album promotion and national publicity for touring bands as well as festival and event marketing, social networking and consultations about the basics of self-promotion. Her current clients include Donna the Buffalo, Everyone Orchestra, The Duhks, Town Mountain, The Honeycutters, Tellico, Jon Stickley Trio, Suwannee Springfest, Magnolia Fest, and Songlines Americana and AAA Radio Promotion. She’s represented a variety of other acts throughout the years, including many from Asheville. Erin headed up LAAFF as Stage Entertainment and Marketing Director from 2002-2010 and also has planned, promoted, and/ or consulted on a plethora of other music events during her career. www.dreamspider.net

rockstars frontAlli Marshall is the Arts Section Editor at Mountain Xpress. She’s been on staff with the local publication since 2003. Alli grew up in Western New York and moved to North Carolina to attend Warren Wilson College. She’s been published in music and lifestyle magazines such as Our State, Metro Pop, Shuffle and Blurt!; her debut novel is How to Talk to Rockstars. www.alli-marshall.com

.

supportfateJosh Stack is Founder and Executive Director of local nonprofit FATE – Funding America Through Entertainment, which media campaigns to publicize corporate philanthropic activity in conjunction with high profile entertainment events. Stack has worked professionally as a musician, and enjoyed PR success in the corporate, nonprofit, and entertainment industries. Clients that he works with include Widespread Panic, Gov’t Mule, Tedeschi Trucks Band, Bruce Hornsby, Jim James, amongst others. www.supportfate.org

1506769_281022212106422_8110020515083775748_nAsheville Music Professionals aims to set the standard for good music business practices while acting as a common voice for the Asheville music industry. AMP offers membership educational workshops, fun events and socials all targeted at advancing local music business. With a focus that extends from touring bands to recording studios, venues to festivals, and gear manufacturers to instrument repair shops, this hard working group of volunteers intends to make a positive impact on the lives of musicians and music lovers like you. The Mission is to provide education, advocacy, connection and collaboration for the people who work and thrive in music in Buncombe County.

Find out more about Asheville Music Professionals and how to get involved at www.AshevilleMusicProfessionals.com

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SheilaShineFinal&_21_15Poster

Help Sheila Shine On:
A Benefit Extravaganza for Marshall, NC resident Sheila McGuire, aka “Sheila Shine”
at
New Mountain’s Outdoor Courtyard on Tuesday, July 21, 2015
6:30pm doors/ 7pm entertainment; All Ages
Rain or Shine (will be moved indoors if it rains)
Interactive Family Drum Circle with DRUMSTRONG at 7pm
Music, Poetry, Hula Hoops & more!
Silent Auction/ Raffle; $10 Suggested Donation (includes raffle ticket)
Office: 828.785.1701
38 N French Broad Ave • Asheville, NC 28801
www.newmountainavl.com

Schedule of Events
6:30-7:00 Arrival
7:00-8:00 DRUMSTRONG Family Drum Circle
8:00-8:15 Barbie Angell
8:15-9:00 Big F’N Deal Band (Bluegrass)
9:00-9:15 Barbie Angell/David Weber
9:15-10:00 Yess I (Reggae)
10:00-10-15 Barbie Angell – Drawing
10:00-11:30 Risin’ Shiners (Miller, Matulich, Parks, Stack, Martin, Martin, Pruett)
11:30-? Drums / Selector Az-iZ (Adrian Zelski of DubConscious) DJ Set

ASHEVILLE, NC — Life has ways of testing the strength and endurance of us in this world. Last year, Sheila McGuire, or Sheila Shine as most know her, was diagnosed with breast cancer. Although she is now receiving Medicaid, the financial burden of having not been able to work, coupled with other health care and living costs, has put her livelihood in jeopardy. In the midst of her health crisis, Sheila has also been fighting to keep her beloved mountain sanctuary home Spirits Rising, in Little Pine Valley of Marshall where she has lived since 2007, which is facing foreclosure. It is difficult enough to endure a trauma to one’s physical body, let alone have trauma in their sense of security and place of refuge.

New Mountain in Asheville has generously offered their space to host multiple benefits, in which Sheila is actively participating in, throughout the coming months with the first being held on Tuesday, July 21st in the outdoor courtyard. Performers set for the evening include The Risin’ Shiners (ft. Bobby Miller, Taylor Martin, Drew Matulich, Josh Stack, Rob Parks, Griff Martin, and Lyndsay Pruett), Selector Az-iZ (Adrian Zelski of DubConscious), The Big F’N Deal Band, Yess I, Melmac Pink of Asheville Hoops, Kenny the Clown, poetry by Barbie Angell and David Weber.

Doors open at 6:30pm with an Interactive Family Drum Circle with DRUMSTRONG starting at 7pm. Led by Kennon Knight; Dan McDermitt, and Kim Nelson of DRUMSTRONG; Drew Heller & Justin Perkins of Toubab Krewe & of Les Amis; Adama Dembele of Zansa & Les Amis & others! Bring your drum for an opening ceremony to drum in honor of, or in memory of, for your own fortification or just out of the goodness of your heart.

There will also be a silent auction/ raffle and educational materials on site including information from Mission Hospital’s Ladies Night Out program. $10 suggested donation for the event (Includes a raffle ticket).

DrumstrongLogo2015DRUMSTRONG is a supporting partner in the “Help Sheila Shine On” events where folks will enjoy great music, solid health resources, great art/raffles, fun activities, and a powerful drum circle to BEAT cancer. DrumsForCures produces DRUMSTRONG events raising awareness & funds in support of cancer survivorship, education & research through Rhythm. All cancers, All populations are represented. DRUMSTRONG’s Scott Swimmer writes, “Join DRUMSTRONG Rhythm as we celebrate survivorship and boost our dear friend Sheila to higher ground. Lord knows she needs your support; and in doing so, also benefit thousands of people globally.”

For each benefit, we are seeking donated items such as artwork, music/ art lessons, gift certificates to local businesses & restaurants, and other creative ideas. We are also in the planning phases for the events further out; if you would like to perform, contribute, or have any other creative ideas, please do let us know. There are benefits planned each month up through the end of the year; please stay tuned for details.

Sheila Shine. Photo by Leigh Monson.

Sheila Shine. Photo by Leigh Monson.

Sheila has been a good warrior and has been fighting for life. Since August 19, 2014, she has endured five cancer surgeries including a double mastectomy, along with dealing with chronic back pain from an injury she sustained when hit by a drunk driver in 2005. Her final surgery blessedly came back with positive results of being cancer free as of June 19th, 2015. She still has to be careful, especially with her nutritional needs and stress levels. She’s out of the woods and feeling much better, but she still has a long road paved with more surgeries and medication regimens ahead of her.

Now let’s help her get back on her feet financially. With the support of a wide network of friends and festival family, Sheila has been able to open up and talk about her experience with others and is working toward manifesting her dream of making her home a mountain retreat for musicians and others with cancer to recuperate. She has been receiving much support within her community of friends worldwide.

The Sheila Shine Fund will blossom by your participating in committing to share your pulse and making tax deductible donations through DrumsForCures’ 501(c)3 non-profit organization. Donate via PayPal at scott@drumstrong.org and make sure to note the donation is in honor of in honor of Sheila Shine on the email. This charitable Contribution to DrumStrong will give money to Spirits Rising directly with  10% going to DrumsForCures.

Friends of Sheila Shine have also created a Go Fund Me account for anyone that would like to donate: www.gofundme.com/SheilaShineFund. Stay up to date with more news from Sheila & Friends and about the benefits at her facebook group www.facebook.com/groups/SheilaShineOn.

Stay up to date with more news from Sheila & Friends at her facebook group www.facebook.com/groups/SheilaShineOn.

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Help Sheila Shine On:
A Benefit Extravaganza for Marshall, NC resident Sheila McGuire, aka “Sheila Shine”
at
New Mountain’s Outdoor Courtyard on Tuesday, July 21, 2015
7pm doors/ 8pm music; All Ages; Silent Auction/ Raffle
Office: 828.785.1701
38 N French Broad Ave • Asheville, NC 28801
www.newmountainavl.com

Entertainment by
The Risin’ Shiners:
ft. Bobby Miller, Taylor Martin, Drew Matulich, Josh Stack & Rob Parks,
Adrian Zelski spinning world beats, The Big F’N Deal Band,
Melmac Pink of Asheville Hoops, Kenny the Clown,
a Drum Circle and Other Activities with DRUMSTRONG,

as well as poetry by Barbie Angell and David Weber

DRUMSTRONG is a Supporting Partner
DrumsForCures produces DRUMSTRONG™ events globally raising awareness and funds in support of cancer education, research and survivorship through Rhythm
www.drumstrong.org

Stay up to date with more news from Sheila and about the benefits at her facebook group → www.facebook.com/groups/SheilaShineOn

ASHEVILLE, NC — Life has ways of testing the strength and endurance of us in this world. Last year, Sheila McGuire, or Sheila Shine as most know her, was diagnosed with breast cancer. Although she is now receiving Medicaid, the financial burden of having not been able to work, coupled with other health care and living costs, has put her livelihood in jeopardy. In the midst of her health crisis, Sheila has also been fighting to keep her beloved mountain sanctuary home Spirits Rising, in Little Pine Valley of Marshall where she has lived since 2007, which is facing foreclosure. It is difficult enough to endure a trauma to one’s physical body, let alone have trauma in their sense of security and place of refuge.

Sheila Shine. Photo by Leigh Monson.

Sheila Shine. Photo by Leigh Monson.

Sheila has been a good warrior and has been fighting for life. Since August 19 2014, she has endured five surgeries including a double mastectomy, along with dealing with chronic back pain from an injury she sustained when hit by a drunk driver in 2005. Her final surgery blessedly came back with positive results of being cancer free as of June 19th, 2015. She still has to be careful, especially with her nutritional needs and stress levels. She’s out of the woods and feeling much better, but she still has a long road paved with more surgeries and medication regimens ahead of her.

Now let’s help her get back on her feet financially. With the support of a wide network of friends and festival family, Sheila has been able to open up and talk about her experience with others and is working toward manifesting her dream of making her home a mountain retreat for musicians and others with cancer to recuperate. She has been receiving much support within her community of friends worldwide.

In Asheville, New Mountain has generously offered their space to host multiple benefits, in which Sheila is actively participating in, throughout the coming months with the first being held on Tuesday, July 21st in the outdoor courtyard. Performers set for the evening include The Risin’ Shiners (ft. Bobby Miller, Taylor Martin, Drew Matulich, Josh Stack, and Rob Parks), Adrian Zelski spinning world beats, The Big F’N Deal Band, Melmac Pink of Asheville Hoops, Kenny the Clown, a drum circle and other activities with DRUMSTRONG, as well as poetry by Barbie Angell and David Weber. Doors will open at 7pm and the music starts at 8pm. There will also be a silent auction/ raffle and educational materials on site.

DrumstrongLogo2015DRUMSTRONG is a supporting partner in the “Help Sheila Shine On” events where folks will enjoy great music, solid health resources, great art/raffles, fun activities, and a powerful drum circle to BEAT cancer. DrumsForCures produces DRUMSTRONG events raising awareness & funds in support of cancer survivorship, education & research through Rhythm. All cancers, All populations are represented. DRUMSTRONG’s Scott Swimmer writes, “Join DRUMSTRONG Rhythm as we celebrate survivorship and boost our dear friend Sheila to higher ground. Lord knows she needs your support; and in doing so, also benefit thousands of people globally.” Bring your drum for an opening ceremony to drum in honor of, or in memory of, for your own fortification or just out of the goodness of your heart.

The Sheila Shine Fund will blossom by your participating in committing to share your pulse and making tax deductible donations through DrumsForCures’ 501(c)3 non-profit organization. Donate via PayPal at scott@drumstrong.org and note in honor of Sheila Shine.

For each benefit, we are seeking donated items such as artwork, music/ art lessons, gift certificates to local businesses & restaurants, and other creative ideas. We are also in the planning phases for the events further out; if you would like to perform, contribute, or have any other creative ideas, please do let us know.

People Sheila calls “Angels” and great manifestation have kept Sheila moving forward through these trying times, however, it is time for the community and circles of loving relationships that she has created to come back and help Sheila to keep shining. When we give for those in need we are truly giving of self.  Please come and celebrate life with Sheila, reconnect, meet a beautiful shining soul and support her as she travels this road.

Friends of Sheila Shine have also created a Go Fund Me account for anyone that would like to donate: www.gofundme.com/SheilaShineFund. Stay up to date with more news from Sheila & Friends and about the benefits at her facebook group www.facebook.com/groups/SheilaShineOn.


MORE ABOUT SHEILA & SPIRITS RISING:
Sheila “Shine” McGuire
has touched countless lives and grew up in the sunshine state where she was an integral part of the alternative music, dance and performance scene. She was drawn to the energy and lush mountains of WNC in 2007 from Fort Lauderdale, Fl with the idea in mind of a place called Spirits Rising, nestled high on the mountains, next to a riverbank, with lots of trees. She found the physical manifestation of this in her home, which was an unfinished shell of a cabin upon arrival, with a mud pit for a road, and needed a lot of work to make it into what it is today. Sheila has since shared use of her home with many a traveler and musicians passing through, providing a safe haven and place to relax in nature and regroup.

This all stems from a vision she had when she was younger. Growing up, the youngest of twelve children, her first hero, a visionary and developer, her father Martin J. McGuire, owned a resort and nightclub in Indian Harbour Beach, FL. A variety of acts passed through to perform at the venue, including The Village People, of whom Sheila recalls feeling empathy for their weariness from being on the road so much and having to stay in hotels all the time, away from family. As she lived her life and became more involved with her “festival family” and network, she held onto this vision. Over a decade ago she wrote of it in her journal, “At Spirits Rising, we are a team, we are a tribe, we were put on this earth to get something done. There will be a teacher, a healer, chef, poet, and a clown.” Sheila now says, “All of these people have all seemingly magically arrived here at one point or another. This honestly is a house that love built.”

The vision of Spirits Rising started as a place for musicians to convene and retreat, a gift back for musicians because she is so grateful for all they do, as well as being a legacy for her father (who passed in 1998) and all he did in life. As she got older, she starting having friends with health problems and terminal illness and envisioned Spirits Rising to be a sanctuary for them as well. When she was officially diagnosed with breast cancer last year, she realized that she also needed this space for herself to recuperate in those same ways. As friends traveled in from coast to coast to help her out, she saw how her childhood vision has become her mission in life: To create a healthy & musical space and support base for those in need.

SheilaShine_LOVE

Sheila Shine standing in the center of the “O” when she motivated folks to spell out “LOVE” at a music festival.

Her life changed completely when she started going to music festivals with the first Langerado (of which she attended every year) and also with her experience at the first Jam Cruise in 2004 and beyond; she immersed herself in the sense of family and community that comes with it. She loves every bit of the festivals, all the love, fun meeting people, dancing, hooping, and hugging, as well as keeping an eye out for anyone in need at the event, and, of course, the music.

After moving to the Asheville area she started hosting an interactive art and music extravaganza “Circles of Love” at various events including Transformus, Bear Creek, AshFest, Loki, and others. Jambase called it, “a traveling circus style art collective… The whole place felt like Never Never Land, where the lost boys finally find a place to call home.” Folks would bring stringed instruments, drums, hula hoops, and lots LOVE; entering a circle of space to just be themselves. Sheila and her friend Wesley Teregan set up a “chill space” with a tent, provided access to free water, had an educational area, and areas for painting, fire performances, as well as an intimate stage. “Participate or Relocate” was the theme, drawing from the creativity of all those who were there. Sheila says she does it, “Because a lot of people really need it; the feeling of being welcomed, accepted, and loved.” She goes on to say, “Usually the ones resistant to participating tend to be the ones that need it most. Sheila believes everyone has an artist inside them and that, “We all shine with love and light, if we let ourselves.”

Circles of community fan out around Sheila like a mandala. Always one to create space for friends, Sheila has provided a loving heart and warm smile for those she has known for years, as well as those she may have just met. Life is full of Angels and possibilities, and circles of love surround it all wherever Sheila goes. Her home has been a respite for the weary traveler, a mountain retreat to find a sense of place and soul, and a sanctuary for musicians where music is integrated into the space like the trees in the forest. Spirits Rising has been a manifestation making its way into reality and has been a place of stillness and peace for all who set foot on the mountainside.

Stay up to date with more news from Sheila & Friends at her facebook group www.facebook.com/groups/SheilaShineOn.

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