Dreamspider Publicity’s Erin Scholze Nominated for a 2015 IBMA Momentum Award in Industry Involvement

So honored and thrilled to announce that I just found out I got nominated for an
International Bluegrass Music Association (IBMA) Momentum Award for Industry Involvement!

… AND Isis Restaurant and Music Hall got nominated for an IBMA Momentum Award for Festival/Event/Venue

.. AND Woody Platt from Steep Canyon Rangers is nominated for IMBA Momentum Award for Mentor!

Asheville’s rockin’ out IBMA this year!

See all the Momentum Award nominees and the IBMA Awards nominees at https://t.e2ma.net/message/mm5ki/a9qbfm

~Cheers!
Erin Scholze, Dreamspider Publicity

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“What is Is” Ep. 1: Publicity, Networking and more!

Here’s a video of Joe Kendrick’s “What It is” discussion I was part of on Wed, Feb 27th, 2013 with Carol Rifkin and Amy Jones on Iamavl. We talked about publicity, social networking, creativity, and more!

www.IAmAVL.com

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Bluegrass Unlimited’s Article: Great Music, Great People, Great Events: Publicity Pulls Them Together

Reprinted by permission of Bluegrass Unlimited Magazine. Written by Joe Ross.

This article was originally published in January 2012.

To more easily read the article. Click on each page for a larger view and then you can zoom out.  (hit Ctrl and scroll  up) Enjoy! 🙂

Bluegrass Unlimited’s Joe Ross interviews with Martha Moore, Cash Edwards, Karen Byrd and myself (Erin Scholze) about the role of a publicist and exactly what we do.

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Scout66’s List of Influential Women in Music

I am so grateful to be included on @Scout66com‘s Janet Hansen’s list of influential women in music! Here’s a short excerpt of the post; click the link to find out about some amazing women that are all on twitter 🙂

A Tip of The Tiara to Influential Women In Music 2012

Read the full post at: http://scout66com.wordpress.com/2012/01/04/a-tip-of-the-tiara-to-influential-women-in-music-2012/

… Let’s look behind the curtain of Twitter for some great contacts and real women  who make the music world go round.Each of these women has a great spirit and a professionalism that fuels a flame under music projects they are hired to handle or those they have a passion for. Listed in no particular order, make sure to follow each of these women to build a foundation of  relationships this industry is built on.

@BigBlendMag  – Nancy Reid and Lisa Smith, a mother/daughter team,  are amazing women who have grabbed new media by the long tail. Internet radio and online magazines are their specialties, and they reach over 270,000 people daily covering myriad topics including new music. Lisa is the Twitter contact, and she’s always in touch with a kind word to make you smile.

@Renagades – Susan Leak makes no bones about how she feels about music. It’s her life! She caters to indie artists from around the world and has a number of social media publications published on http://paper.li which spin her social media posts even further into cyberspace. Check out her site to see how many irons she has in the fire…the woman is a pistol!

@The_MusicMuse  – Jennifer Stoker has recently exploded on the social media music scene. She is a music content writer promoting musicians via reviews on @IndMusicMedia and is the promotions and talent coordinator for @realmsofmusic. You’d be hard pressed to find a nicer person than Jennifer.

@Dreamspiderweb – Erin Scholze is an indie music publicist with a specialty in roots music representing many artists from the cultural hearth of Asheville, North Carolina.  With a firm grasp on the absolute necessity of PR and marketing, Erin’s tagline is, “These things just don’t happen by themselves…” Just keep repeating that phrase, because without PR and marketing, there is no market!

Click to read about all twenty featured women in Music!

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Alive Without Permission’s Review on Erin Scholze of Dreamspider Publicity

Hey all!

Amazing writer friend Dave Shiflett just posted a review about me– Dreamspider Erin– haha– I am so used to getting all the musicians and events the press, that this is a turn of events…

Check it out at:http://alivewithoutpermission.wordpress.com/2011/08/18/erin-scholze/

Here is a short excerpt of a much longer story:

I had made plans to stop and see Erin on the way home from the Mt. Airy music festival in northern North Carolina. I  met Erin several weeks before at Merlefest, where one of her clients – Tara Nevins, who fronts Donna the Buffalo and also has a solo career – was talking up her new CD, “Wood and Stone,” in the press tent.  Erin is one of those people who is instantly likable, with a warm bearing, terrific smile and whose eyes, as I’ve pointed out in an earlier post, are full of sunshine. What also stands out is her love of her clients’ music. I have dealt with many publicists during my years as a critic and many times they seem to simply be going through the motions. Erin, by contrast, is genuinely enthusiastic about her work. Over the course of the Merlefest weekend, whether at the press tent or during a performance, she would slip by to fill me in on some aspect of the song being played, perhaps how it fit into the band’s history,  or to invite me to another performance. I would soon find that Erin’s enthusiasm is also a reflection of her belief that music is not simply entertainment but a source of social cohesion and an antidote, if only temporary, to life’s endless trials and tribulations.

Cheers~!

Erin Scholze, Dreamspider Publicity

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Dreamspider Interviews with Jonathan Scales Fourchestra on Lingua Musica

New Lingua Musica Episode: Erin Scholze from Dreamspider Publicity talks with Jonathan Scales Fourchestra at The Musicians Workshop on Merrimon Ave. in Asheville, NC in July 2011. Daniel Judson filmed and edited this video which is copyright Luminescence LLC 2011 and may be used as long as proper credit is given.

***

Jonathan Scales has been called a “…rising star of the steel drums…” by Traps Magazine and “The Real Deal” by Pan on the Net and as having “A Thelonius Monk-like attitude with a Mozart creativity that works.” Premier Steel Pan magazine, When Steel Talks states , “At the end of the day, Scales is going to be a major play in rewriting the books on steelpan music outside of the box.”

In this episode of Lingua Musica, Jonathan Scales discusses how he came about his style of Steel Pan. Also hear more about his new album, Character Farm & Other Short Stories, which is a 45-minute dive deeper into the compositionally-twisted work. There are nine original instrumental “stories” on the album which transport listeners from the primal Jam We Did to the lush Hallucinations of the Dream Chasers. The title track Character Farm brings the audience into a chilled, ‘worldly’ ride after the frantically emotional The Longest December. Guest appearance on the record include Jeff Coffin (of Dave Matthews Band / Bela Fleck & the Flecktones), Yonrico Scott and Kofi Burbridge (of Derek Trucks Band fame) and the dazzling work of fiddle virtuoso Casey Driessen.  Also, you will meet the cast of Characters that make up the Fourchestra: classically trained composer turned steel pan maestro and front man of the Fourchestra, Jonathan Scales, is heavily influenced by the complexity of banjo virtuoso Bela Fleck to the hustle of Jay-Z. Gritty blues guitarist, Duane Simpson, and fusion-chops bassist, Cody Wright, provide the harmonic support for Scales’ sound; while jazz/hip-hop drummer, Phill Bronson, drives the time-shifting, modern grooves. 

Scales, along with fimmaker Daniel Judson, produced an insightful Music Video for the song Muddy Vishnu; snippets of the music video are shown in the interview. Watching Muddy Vishnu is “almost like a Being John Malkovich set inside Scales’ own world of found rhythms, visions, colors, friends, inspirations and rare silence,” writes Asheville’s Mountain Xpress.

In this episode of Lingua Musica, Scales’s also talks about the album’s comic book-inspired images, designed by Gregory Keyzer, that tie together the musical fusion of his Fourchestra. “There’s a different illustration for every song,” Scales says in an interview with Robin Tolleson in Bold Life. “It’s cool because you can kind of put a visual image with each piece. The album is packaged like a book of short stories, but there’s an overlying theme. The sonic tapestry, mixed with the congruent artwork, really ties the whole thing together. The pictures help people make their judgments about what it’s about and how they feel about it. It’s not complete long form, but it’s closer.”

Character Farm, along with a glossy 19 x 13 poster depicting the custom designed comic book graphics illustrating each song are available at www.jonscales.com.

This video was brought to you by Lingua Musica: Where Music is the Universal Language…

www.jonscales.com

www.linguamusicalive.com

www.danieljudson.com

www.dreamspider.net

www.musiciansworkshop.com

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HATCH Music Panel: ‘What’s Working From Who’s Working’ Workshop on Thursday, April 14th at 5pm

Exciting news! I will be speaking on a HATCH Music Panel, What’s Working from Who’s Working,  in Asheville this Thursday! More info is posted below.

The HATCH Experience takes place in Asheville from April 14th to 17th.  HATCH is a great opportunity for creative professionals on a local and National level to network.  Join in on the Music panels and workshops for discussions on how technology is changing how we interact with music.   Meet thought and creative leaders in music to discuss the cultural trends, the future and you. Find out more about the various HATCH Music events at: http://www.hatchasheville.org/music/. Other creative areas within HATCH are film, photo, fashion, architecture, design/ technology, and journalism. More information is on the website.

Music Conversation: What’s Working From Who’s Working Workshop
Echo Mountain’s API  Recording Studio
Don’t miss this conversation with musicians, publicists, agents, club and festivals at Echo Mountain’s API Recording Studio Thursday, April 14th at 5 pm – 7 pm. Join local musicians and industry pros for a discussion about making money making music.  Real advice for musicians who are making a living performing music.  Network with your peers and learn tips from musicians and industry folks on how to make it in the new music business.

Justin Ray ~ Professional Musician (Michale Buble, Spork, Boathouse All Stars)
www.facebook.com/#!/Sporkband and www.facebook.com/#!/BoathouseAllStars

Justin Ray has spent the last 8 years touring as a trumpet soloist, composer, and
arranger for Warner Bros recording artist Michael Buble. In addition to his duties with
Buble, he also fronts two other ensembles: Spork, a jazz quintet comprised of Asheville-
area musicians; and the Boathouse All-Stars, an internationally recognized group that
performs his original compositions for big band.

Jay Sanders ~ Musician (Acoustic Syndicate, The E.Normus Trio) and Application Developer (Creative Allies)
http://mindtonic.net and www.creativeallies.com

Jay Sanders has been a successful musician in the Western North Carolina music scene for almost 20 years.  He is best know for his work with Acoustic Syndicate, Donna The Buffalo and The E.Normus Trio.  When not shaping low frequency sound waves into genre bending styles, he is an active participant in the local technology sector through his work with Creative Allies and many other community minded projects.

Jessica Tomasin ~ Studio Manager at Echo Mountain Recording, Band Manager
www.echomountain.net

Jessica Tomasin has been the studio manager at Echo Mountain Recording since it’s start five years ago and has assisted it’s growth to become a world renown recording studio working with acts such as Steve Martin and the Steep Canyon Rangers, The Avett Brothers, and Dierks Bentley amongst many other national and local acts. She was also the manager of the label, Echo Mountain Records. Jessica had been managing Aaron Wood for the past two years and launched the first successful Kickstarter campaign in the Asheville area to fund Wood’s self-titled album which was released this month.

Bowie van Ling ~ DJ / Producer / Percussionist, Graphic Designer, Event Producer
http://playlowmusic.com

Bowie van Ling of Playlow, the Asheville based DJ / Producer / Percussionist with complimentary expertise in multimedia design, event production and promotion. Has been observed in the wild wielding a multi-faceted multi-genre approach that empowers his career in the music industry. He’s seen great success with hundreds of shows at venues, spanning 3 continents from Amsterdam to the rainforests of Costa Rica. Locally he’s known as the four year consecutive hall of fame winner of best DJ/Turntablist in WNC.

Katherine “KP” Powell ~  founder / partner at Geniass Productions, partner at Tree Power & Sound, owner Asheville Music Hall / The One Stop Deli & Bar
www.geniassproductions.com and ww.treeleafmusic.com/treepower.html and

Katherine Powell has been working in the industry for the past 6 years with the intent of propelling music and musicians towards a place of business stability and financial security. She founded Geniass Productions in 2005 and shortly after teamed up with Laura Reed to form Deep Pocket which they quickly grew into a successful touring operation. Katherine also does solar-powered production, talent buying, publicity and is currently working on opening a music venue in Downtown Asheville.

Erin Scholze ~ owner of Dreamspider Publicity & Events
www.dreamspider.net

Erin Scholze has long been one of the greatest supporters of the Asheville music scene.  Her love of celebration has manifested itself through the work she has done for the community at large for such events and organizations as the Lexington Avenue Arts and Fun Festival, Music Video Asheville, the All Go West Festival, Community Choreography and more.  Her company, Dreamspider Publicity, raises international awareness of the amazing local, regional and national talent that she represents.  Her client list includes Donna the Buffalo, Larry Keel & Natural Bridge, Acoustic Syndicate, Galen Kipar Project, Dehlia Low, Jonathan Scales Fourchestra and Mad Tea Party.

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Future of Asheville Music and HATCH Festival present The 4th Annual MUSIC VIDEO ASHEVILLE at The Fine Arts Theater on Wednesday, April 13th

MUSIC VIDEO ASHEVILLE 2011

A Showcase to Highlight the Pairing of Asheville Musicians & Filmmakers

Presented by the Future of Asheville Music and HATCH Festival

***

Submission Deadline: Wednesday, March 25th 2011

$10 Submission Fee

***

Screening: Wednesday, April 13th, 2011
$6, 7pm Networking Party, 8-10pm Screening

***

Fine Arts Theater

36 Biltmore Avenue
Asheville, NC 28801
(828) 232-1536

foam@futureofashevillemusic.com
www.musicvideoasheville.com
www.fineartstheatre.com

Asheville, NC –  The Future of Asheville Music and HATCH Present the 4th annual MUSIC VIDEO ASHEVILLE to showcase the pairing of Asheville musicians and filmmakers. We are thrilled to announce this year’s Music Video Asheville is presented by Hatch and sponsored by Music Allies, Creative Allies, Echo Mountain Recording, and fiscal sponsor The Media Arts Project. The MVA screening is open to the public and takes place on Wednesday, April 13th, 2010 at the Fine Arts Theatre in downtown Asheville starting at 7pm. Tickets are available after April 1st for $6 each at the Fine Arts Theater, Mamacitas, Static Age, Harvest Records, and Orbitz DVD. The submission deadline is March 25th. Please visit www.musicvideoasheville.com for more information on the event and how to submit.

The MVA mission is to increase the awareness and appreciation of Asheville musicians and filmmakers/ videographers by showcasing their collaborative works in a public event. All Buncombe County residents who are musical artists and filmmakers are welcome to submit up to three videos or films showcasing their act’s live footage, conceptual music video, experimental/ animation or documentary style music films.

Music Video Asheville will host an awards ceremony at the end of the screening for the Audience Choice Awards as well as the MVA Juried selections. Prizes this year include a $500 cash prize donated by Music Allies, a cash prize from the ticket sales, and a free day of recording at Echo Mountain’s full service, analog and digital recording studio valid June-July 2011.

Music Video Asheville happens on the eve of Hatch which takes place April 14-17th. Hatch is a biannual four-day experience that energizes creative professionals and thought leaders who are serious about transforming their ideas and talents into bold action, while inspiring others to do the same. While HATCH invites the mentors and groundbreaking artists, anyone with a creative spirit can participate. Tens of thousands have attended previous HATCH events, and with hundreds of thousands visiting our website.

Musicians, fans and those interested in the music business can attend music panels and workshops during Hatch. This year, the theme for Hatch Music is called “Remix Everything”. Panels and workshops will discuss how everything is changing for music fans, musicians and the music business. Visit their website at www.HatchExperience.com.

Music Video Asheville is an independently organized event by members of The Future of Asheville Music (FoAM). Partners of MVA include Sound Mind Media and Dreamspider Publicity. Find out more about FoAM and Music Video Asheville at www.musicvideoasheville.com You can also check out playlists and winners from previous Music Video Asheville Events at the MVA YouTube channel www.youtube.com/musicvideoavl.

A Word About Music Video Asheville Sponsors:

***

What is FoAM?

FoAM, Future of Asheville Music, began in December 2006 as an initial gathering of about 70 local Buncombe County musicians at the Asheville Area Arts Council. The goal was to start a networking/professional development group of musicians to support Asheville music. From that meeting came a number of ideas from marketing Asheville as the national music city that it is to generating more support for individual musicians at local venues, to providing opportunities for musicians to network. Developed by the FoAM Core, a play on the traditional steering committee, the FoAM mission is to promote and support Asheville area-based musicians through advocacy, networking, and education. Music Video Asheville is one way FoAM meets that mission. Please email foam@futureofashevillemusic.com for more info.

About Music Allies:

Music Allies consults some of the biggest names in music and provides them with an outsourced marketing team. Our company leverages strong relationships with websites, radio stations, publications and brands to market music, events and products. Music Allies clients include Jack Johnson, Ani DiFranco, the Bonnaroo Music and Arts Festival, Justin Timberlake’s new record label Tennman Records, Outside Lands Festival, the Concerts for the Coasts, G Love, the Hangout Music Festival, Camp Bisco, Moogfest, Aimee Mann, Joanne Osborne and many many more.

Music specializes in strategy, publicity, online partnerships, radio marketing and most recently, in the development of custom apps that increase fan interaction and loyalty across social networks. Music Allies levels the playing field for independents by providing them access to opportunities traditionally reserved for major labels and large corporations.

Last year, Music Allies launched http://www.creativeallies.con, an online community of over 12,000 art students, designers, and illustrators. Creative Allies gives everyone a chance to enter design contests for bands, films, television shows, and festivals.Creative Allies partners include Fox Studios, Universal Music, Sony Music, EMI, and Warner Brothers. Musicians who use Creative Allies include Jack Johnson, Lollapooza, M.I.A., OK Go, the Passion Pit and the Indigo Girls.

Music Allies and Creative Allies are headquartered in downtown Asheville, NC. Find out more at www.musicallies.com and www.creativeallies.com.

About The Media Arts Project:

Driven by the belief that media arts are integral to the vibrant cultural and economic life of the region, the Media Arts Project (MAP) cultivates innovative arts & technology in western North Carolina. Since 2003, the MAP has provided ways for media artists to connect with resources, professional opportunities, and one another through events, grant programs, fiscal sponsorships and its dynamic portfolio and networking site. Find out more at www.themap.org.

About Echo Mountain Recording:

Located in downtown Asheville, Echo Mountain blends vintage and state of the art equipment to create the optimum studio experience. Their two rooms have an impressive mic and outboard gear selection to compliment the Neve 8068 and the API 3288 consoles. Echo Mountain’s recording clients include The Avett Brothers, The Band of Horses, Dierks Bently, Flogging Molly, Steve Martin and the Steep Canyon Rangers, Secret Agent 23 Skiddoo, and Toubab Krewe. Find out more at www.echomountain.net.

Some fine folks at MVA 2010. Photo by JJ Jackson.

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WNCW’s Top albums of 2010 lists! Dreamspider Bands in the Ranks:

WNCW’s Top 100 2010 CDs

#37 Keller and the Keels – Thief

#51 Galen Kipar Project – The Scenic Route

#56 Dehlia Low – Live

 

WNCW’s Top 20 Regional CDs of 2010

#4 Dehlia Low – Live

#12 Galen Kipar Project – The Scenic Route

 

For the complete list visit: http://www.wncw.org/Top100_2008.html (says 2008 in the url, but it is 2010 )

 

__________________________________________________________________

 

Dreamspider Publicity

Dreamspider@gmail.com
www.dreamspider.net
www.twitter.com/dreamspiderweb
www.facebook.com/DreamspiderPublicity 

Representing diverse clientele that value uniqueness with a funky edge  ///  Donna the Buffalo, Larry Keel & Natural Bridge, Acoustic Syndicate, Mad Tea Party, Galen Kipar Project, Dehlia Low, the Lexington Ave Arts and Fun Festival (LAAFF) and more!

 

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Find out more about the services that Dreamspider offers . . .

Dreamspider Publicity & Events Services:
Dreamspider has a diverse clientele and values uniqueness with a funky edge in music, art, theatre, cirques, & conscious businesses.

National Tour & Event Publicity:
One of the key components to effective publicity is personal outreach to the media. It is connecting with people in a positive way that leads to a memorable experience so that a relationship is formed. Reaching out to newspapers, magazines, radio, blogs, and TV is a great way to reach the public via a great write-up or interview, and also to really connect with the folks that are out on the front lines making it happen. Dreamspider will help you by creating fertile grounds for feature articles, studio sessions, interviews, and ticket giveaways.

Event Management:
Planning major events requires extreme attention to detail; fun and excitement are our specialty, but most important is safety. Dreamspider can help in many ways. Let us know if you need help in artist acquisition, stage management, administration, site operations, art vending coordination, food vending coordination, sponsorships, publicity, staff recruitment, volunteer coordination, and event greening.

Online Social Networking:
As we are all seeing, social networking is quickly becoming a main source of information and communication for bands, businesses and all types of people. Social networks offer a way to get to know the small fun details of those you network with on a daily basis. There is an art and design to effectively use these tools to reach people. Dreamspider can help with setup, layout, outreach & upkeep of your social networks. I can also provide mentorship on how to create the most effective use of your social media tools.

Promotional Materials:
All great performers, businesses, and events need great promo items. Dreamspider can coordinate with graphic designers, printers, and merchandisers to ensure quality designs at an affordable rate.

Database Creation:
Having an information matrix is extremely important to staying organized and keeping on track. Dreamspider can help to set up and maintain databases for more efficiency in self management for performers, businesses, and events.

Sponsorship:
This brings us back to connecting with real people. Businesses sponsor events and people that they care about. It is important to remember to reach out to those who have a vested interest in what you are planning, people that might want more exposure to your target audience. Matching up appropriate sponsors helps to build a strong community of supporters for various events. Having the right sponsors shows that you value what you do.

Volunteer Outreach:
All events and bands need a little extra hand sometimes. One way to find great volunteers to to start an outreach campaign through word of mouth, online resources, newspapers, and radio stations. Volunteering is a fun way to meet new people, network, help someone out, and maybe pick up a cool new CD or T-shirt. Volunteer outreach is easy to organize through online registration and scheduling.

Consulting:
Dreamspider works closely with event planners and performers to set up a system for marketing themselves and is available to look over any documents, forms, images and plans necessary for one to do their own publicity.

Advertising:
Sometimes you just want to buy an ad… Dreamspider can help you attain a great graphic designer, edit content, and coordinate with the appropriate media outlets.

These things just don’t happen by themselves, so contact Dreamspider Publicity & Events today!

You can also find Dreamspider on Facebook and Twitter!

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