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Posts Tagged ‘Erin Scholze’

IBMASo honored and thrilled to announce that I just found out I got nominated for an
International Bluegrass Music Association (IBMA) Momentum Award for Industry Involvement!

… AND Isis Restaurant and Music Hall got nominated for an IBMA Momentum Award for Festival/Event/Venue

.. AND Woody Platt from Steep Canyon Rangers is nominated for IMBA Momentum Award for Mentor!

Asheville’s rockin’ out IBMA this year!

See all the Momentum Award nominees and the IBMA Awards nominees at https://t.e2ma.net/message/mm5ki/a9qbfm

~Cheers!
Erin Scholze, Dreamspider Publicity

Dreamspider_pub_logo_cmyk

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AMP_PRMeeting_8_2015Asheville Music Professionals Presents:
Music Marketing and Publicity Workshop

at The Grey Eagle on Tuesday, August 25th
Free Event! 6-8pm
185 Clingman Ave., Asheville, NC 28801
www.TheGreyEagle.com

RSVP on Facebook
Find out more at
www.AshevilleMusicProfessionals.com

Join Asheville Music Professionals (AMP) at The Grey Eagle on Tuesday, August 25th for a free workshop on the best practices of marketing for musicians with publicists Crissa Requate and Erin Scholze, author and editor Alli Marshall, as well as non-profit director and events publicist Josh Stack. The workshop goes from 6-8pm and will feature a panel discussion exploring topics ranging from when to hire a publicist, what a publicity campaign consists of, and creative ways to promote your band through social media.

Seyrn performs that evening at 9pm, just after the workshop. Expect a dynamic show featuring layered textures of guitars, ukulele, accordion, bass, violin, banjo and various percussion. The Dallas Observer raves the band displays “beautiful arrangements (both in instrumentation and in vocal harmonies) and an epic “big sky” sound that, at times, seems more fitting washing over dilapidated wooden pews in an old church than the usual torn-up couches, vinyl booths and barstools of area venues.” As a special for AMP attendees, The Grey Eagle is offering a discounted $8 ticket price to the show (reg price $10 ADV / $12 DOS).

Topics covered in the AMP Music Marketing and Publicity Workshop include:

  • How to work with media, when to send a press release and what it should entail, best ways to ensure coverage and what NOT to do
  • Assembling a music team: What are the first steps and each person’s role? How the team ties in to the whole process of growing a band (ie. management, booking agents, publicists, radio promoters and their relationships to venues promoters, journalists, radio programmers, photographers, etc.)
  • When is the right time to hire a publicist?
  • What does a publicist do?
  • What your publicist needs from you
  • What are the press materials band needs for promotion? (ie. professionally written and current bio, high resolution press shots, music videos, tour posters, etc.)
  • The cycle of working a record
  • The importance of radio promotion
  • Cross promoting: when and when not to join forces with another band/nonprofit/business to increase media exposure and draw
  • The importance of social media

More about each panelist:

masonjarmedia-logoCrissa Requate is CEO and Founder of Mason Jar Media. Based in Asheville, NC, Mason Jar Media provides creative publicity and radio promotions campaigns for festivals, artists, events, and brands. Requate has over 10 years experience as a music publicist and moved to Asheville in 2007 from Brooklyn, NY. Her current client roster includes Bonnaroo, Forecastle, Shaky Knees And Shaky Boots, Brewgrass, Luke Bryan’s Crash My Playa Festival in Mexico and the WayHome Festival in Toronto. Artists on the Mason Jar Media roster include ALO, Perpetual Groove, TAUK, Earphunk, Rising Appalachia, Yo Mama’s Big Fat Booty Band, and The Hip Abduction. www.masonjarmedia.com

Dreamspider_pub_logo_rgbErin Scholze is Founder and Sole-Proprietor of Dreamspider Publicity. She offers services to musicians which include album promotion and national publicity for touring bands as well as festival and event marketing, social networking and consultations about the basics of self-promotion. Her current clients include Donna the Buffalo, Everyone Orchestra, The Duhks, Town Mountain, The Honeycutters, Tellico, Jon Stickley Trio, Suwannee Springfest, Magnolia Fest, and Songlines Americana and AAA Radio Promotion. She’s represented a variety of other acts throughout the years, including many from Asheville. Erin headed up LAAFF as Stage Entertainment and Marketing Director from 2002-2010 and also has planned, promoted, and/ or consulted on a plethora of other music events during her career. www.dreamspider.net

rockstars frontAlli Marshall is the Arts Section Editor at Mountain Xpress. She’s been on staff with the local publication since 2003. Alli grew up in Western New York and moved to North Carolina to attend Warren Wilson College. She’s been published in music and lifestyle magazines such as Our State, Metro Pop, Shuffle and Blurt!; her debut novel is How to Talk to Rockstars. www.alli-marshall.com

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supportfateJosh Stack is Founder and Executive Director of local nonprofit FATE – Funding America Through Entertainment, which media campaigns to publicize corporate philanthropic activity in conjunction with high profile entertainment events. Stack has worked professionally as a musician, and enjoyed PR success in the corporate, nonprofit, and entertainment industries. Clients that he works with include Widespread Panic, Gov’t Mule, Tedeschi Trucks Band, Bruce Hornsby, Jim James, amongst others. www.supportfate.org

1506769_281022212106422_8110020515083775748_nAsheville Music Professionals aims to set the standard for good music business practices while acting as a common voice for the Asheville music industry. AMP offers membership educational workshops, fun events and socials all targeted at advancing local music business. With a focus that extends from touring bands to recording studios, venues to festivals, and gear manufacturers to instrument repair shops, this hard working group of volunteers intends to make a positive impact on the lives of musicians and music lovers like you. The Mission is to provide education, advocacy, connection and collaboration for the people who work and thrive in music in Buncombe County.

Find out more about Asheville Music Professionals and how to get involved at www.AshevilleMusicProfessionals.com

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Here’s a video of Joe Kendrick’s “What It is” discussion I was part of on Wed, Feb 27th, 2013 with Carol Rifkin and Amy Jones on Iamavl. We talked about publicity, social networking, creativity, and more!

www.IAmAVL.com

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Here’s a fun and informative podcast interview with Dreamspider Publicity‘s Erin Scholze, a national music publicist based in Asheville, North Carolina. In this podcast interview, SoConvo asks some great questions that will allow you to get to know what she does more in depth. Being a musician without the proper publicity can be a challenge. Erin discusses how she walks each of her clients through a custom evaluation and steps to make their campaign successful.

Erin Scholze. Photo By Anthony Harden.

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Lingua Musica Interviews with Larry and Jenny Keel!

Erin Scholze with Dreamspider Publicity interviews Larry and Jenny Keel at Pisgah Brewing in Black Mountain, NC on October 6, 2011. The Keels talk about their music workshops which combine songwriting with trout and bass fishing, their upcoming album, playing with Steve McMurry, Gove Scrivenor, Jeff Mosier, Caroline Pond, Keller Williams and more. This video as filmed and edited by Tony Preston and is copyright Luminescence 2011.


http://larrykeel.com/
http://www.fishinandpickin.com/
http://dreamspider.net/
http://amrmediaproductions.com/
http://linguamusicalive.com/

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Dreamspider Erin interviews Danny Barnes at Pisgah Brewing in Black Mountain, NC on October 6, 2011 for Lingua Musica. Danny talks about his new record, Rocket, his love of cassette tapes and vinyl albums. He also details his first project of 100 different CDs that were signed and numbered, how he met Larry and Jenny Keel and more. Tony Preston filmed and edited this video, which is copyright Luminescence, LLC 2011.

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Hey all!

Amazing writer friend Dave Shiflett just posted a review about me– Dreamspider Erin– haha– I am so used to getting all the musicians and events the press, that this is a turn of events…

Check it out at:http://alivewithoutpermission.wordpress.com/2011/08/18/erin-scholze/

Here is a short excerpt of a much longer story:

I had made plans to stop and see Erin on the way home from the Mt. Airy music festival in northern North Carolina. I  met Erin several weeks before at Merlefest, where one of her clients – Tara Nevins, who fronts Donna the Buffalo and also has a solo career – was talking up her new CD, “Wood and Stone,” in the press tent.  Erin is one of those people who is instantly likable, with a warm bearing, terrific smile and whose eyes, as I’ve pointed out in an earlier post, are full of sunshine. What also stands out is her love of her clients’ music. I have dealt with many publicists during my years as a critic and many times they seem to simply be going through the motions. Erin, by contrast, is genuinely enthusiastic about her work. Over the course of the Merlefest weekend, whether at the press tent or during a performance, she would slip by to fill me in on some aspect of the song being played, perhaps how it fit into the band’s history,  or to invite me to another performance. I would soon find that Erin’s enthusiasm is also a reflection of her belief that music is not simply entertainment but a source of social cohesion and an antidote, if only temporary, to life’s endless trials and tribulations.

Cheers~!

Erin Scholze, Dreamspider Publicity


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